Posts Tagged ‘marketing’

Demene Punta del Este 2010

Tuesday, February 9th, 2010

El 25 y 26 de febrero se realiza el segundo evento Demene Punta del Este, conferencia internacional de Internet Marketing & Domaining organizado por demene.com.

Sin duda es una interesante propuesta para quienes trabajamos en la industria que comprende a Webmasters, Developers, Domainers y otros relacionados con Internet.

El año pasado se realizo la primera edición con gran éxito, donde por encima de las buenas conferencias nos volvimos a encontrar y conocimos muchos de los que trabajamos online en Uruguay y la región.

Este año se cuenta nuevamente con una excelente agenda de conferencias y están confirmados muchos asistentes del extranjero, de Uruguay y no solo de la región.

La cita es el 25 y 26 de febrero 2010, en la sala Magnolia del Jean Clavers Parque Hotel, en Punta del Este, Uruguay.


Les comparto el vídeo del Demene Punta 2010

Más info:

Inbound Marketing

Wednesday, November 11th, 2009

Una preguntas difíciles para los  emprendedores (una vez construido un producto) suele ser: 
¿Cómo atraemos clientes?

Es decir, ¿cómo hacemos que nuestro producto/servicio se use y empiece a generar ventas?

Una de estas respuestas la puede dar el Inbound Marketing en el que se trata de atraer al cliente como un imán lo hace con las limaduras de hierro. Dicho de otra forma: esperando que sea el quien nos descubra y no nosotros quienes lo vayamos a buscar, por ejemplo, mediante publicidades.

Un imán genera un campo magnético

Un imán genera un campo magnético a su alrededor

Esto parece sencillo en el boca a boca pero ¿cómo hacemos estando en Internet? Para hacercarnos a una respuesta, Dharmesh Shah en su libro sobre Markeing Online nos menciona tres conceptos clave para lograr este objetivo:

  1. Focalícese en la creatividad, no en el uso de dinero
  2. Vuélvase un experto en Search Engine Optimization (SEO)
  3. Cree contenido, simplemente funciona.

Cuesta 25 USD en Amazon. Si nos resulta “atractivo” este tema, podemos leer a Jorge que escribe sobre “del 1.0 al 2.0, claves para entender el nuevo marketing”, un libro que a diferencia del anterior se puede descargar gratis y es el resultado de un compendio de varios autores.

D.Shah es autor de onstartups.com, un sitio donde emprendedores comparten ideas y experiencias.


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